“Good morning !” : Audiences still low for Bruce Toussaint’s morning show, a radical decision taken by TF1

“Good morning !” : Audiences still low for Bruce Toussaint’s morning show, a radical decision taken by TF1
“Good morning !” : Audiences still low for Bruce Toussaint’s morning show, a radical decision taken by TF1

In order to consolidate its status as the leading channel in France, TF1 launched two new daily shows at the beginning of January 2024. Alongside a reboot of More beautiful lifeinstalled just after Marie-Sophie Lacarrau’s 1 p.m., she pulled out a morning show.

To orchestrate its new daily show, the front page poached Bruce Toussaint from BFMTV. The former presenter of Canal+ and France Télévisions took charge of Good morning ! on Monday January 8. The show, offered live between 6:55 a.m. and 9:30 a.m., did not succeed in destabilizing Telematinundisputed audience leader on France 2.

After a decent start in the presence of 512,000 viewers (15.3% of the entire public), TF1’s new daily bet has settled permanently below the symbolic bar of 10% market share. On Wednesday May 15, Bruce Toussaint and his team of columnists accompanied the awakening of 287,000 French people (8.6% of the entire public) when Telematin reigned supreme with 772,000 followers (24.4% of the entire public) on France 2.

TF1 is overhauling its morning show: what changes for Bruce Toussaint?

In this context, TF1 has decided to reshuffle its morning show. To breathe new life into it, it decided to recruit from the competition as reported The letter. Frédérique Talbot, deputy editor-in-chief of the France info morning show, was poached. From mid-June, she will take over as editor-in-chief of the JT de Good morning !. She will replace Axel Cariou who will inherit the weekend editions.

Thierry Thuillier, deputy director of the information department of the TF1 group, also managed to poach Thibaut Duponchel from the L’Equipe channel. The latter was chosen to be the new editor of the morning show. Among his missions: he will notably have to review the formula of the show currently judged “too chatty“.

TF1 has also decided to make changes to the chronicles of Good morning !. Several avenues are being studied. “The themes could be broadened or focused more on current events“, was entrusted The letter. It now remains to be seen which chronicles will be impacted. Will the headlines mean reducing Bruce Toussaint’s band of columnists? To be continued…

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